Digital Advertising

Digital Advertising

Online advertising that delivers real-life business results



Cutting-edge managed Google Ads, Facebook, Instagram, Display, and YouTube advertising

It’s true: paid advertising is a foundational element to any local business’s marketing stack. It’s often the way consumers first discover a business and learn more about the products and services they offer. Television, radio, and billboards aren’t going away completely; they’re now being supplemented with cutting-edge search, social, and display advertising technologies. With our fully managed service, you get the perfect recipe for improving your retention and revenue.



The best part?

Our clients see real results. Impressions, clicks, and even things like real-world store visits and phone calls — all delivered back to the business to help them see their return on investment.



Options to fit any business


Already using AdWords and PPC? Looking to start? Regardless of your business’s current advertising efforts, our team of strategists are able to fulfill, deliver, or even provide new advertising strategies that work harmoniously with your current efforts.


Google Search
Google Ads Search Network. Display at the top of search results with keywords related to your client’s business.


Facebook Ads
People turn to Facebook for a variety of specific interests. This gives these platforms the ability to reach a targeted audience.


Display
In-house display platform technology. Display ads on sites related to your client’s business, and target only the consumers they want, even within a specific area


YouTube
Video ads for your client’s business on YouTube. Video creation not included. Can be combined with Video Montage service in the Vendasta Marketplace.



Calls & Leads
For businesses wanting their digital advertising campaign to result in phone calls, emails or form fills. Customer phone calls can be anonymously analyzed for specific keywords.


Store Visits
For businesses wanting their campaign to result in more real customers visiting their store. Location-based ads with geofencing & conversion zones, ad creative and user impact reporting.


Calls, Leads & Store Visits
For businesses wanting the best of both worlds: a campaign to result in phone calls, leads, & more store visits. Perfect for businesses like restaurants, which have a physical location and a phone number to order delivery.


ads report campaign

Show proof of performance with ROI reporting

Our reports don’t just show that we’ve increased our client’s impressions and clicks—these reports can also show that we’ve generated more phone calls and store visits, and that we’ve given them a positive return on investment. They can be accessed at any time by your agency and are delivered regularly to our clients through Business Center.


facebook & instagram ads

Engage with followers

A single social media management tool that makes it simple to connect with followers. Respond to customers, share ready-to-post content, and build stronger social relationships.


google ads

Google Ads Search Network: it’s more than just SEM

Ready to have our team maximize your Google Ads search results? We use a proprietary platform that helps us better manage your campaigns, using technology like automated bid & budget management, daily URL error testing, at-risk campaign notifications, and full Google Analytics integration with UTM tags to automatically optimize your Search Network campaigns over time.



Geofence competitors and run conquest campaigns

Through our Display advertising service, our strategists use technologies to promote your business to the right audience at the right time, including targeting competitors’ customers, nearby consumers, past customers, and more. Leverage cutting-edge programmatic and geo-location ad targeting technologies to deliver results.


YouTube: It’s “targeted TV”

Our strategists utilize YouTube’s TrueView in-stream ads, typically seen before the video, but can also show up in the middle of a longer video. They can target your client’s customers based on demographics, interests, searched keywords, or on specific channels. YouTube advertising works on a CPV (cost-per-view) model, meaning your client only pays when a viewer watches at least the first 30 seconds of the video. Video creation is not included, but can be created through other services in Avirasphere’s Marketplace



Included: Creative, design, copy, and a custom strategy

Included in your wholesale cost is the development of a custom strategy for your campaign based on your client’s needs, a free call tracking number, design, and creation of attractive and high converting ad creative, plus landing pages when applicable. Everything is designed to work flawlessly both on desktop and on mobile.



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Frequently Asked Questions

How can social media help me generate leads?

It’s easy! By setting up a list of searches, you can find customers in your area and start an immediate conversation. Here are 3 easy steps. First, find words and phrases that relate to your products or services. If you’re a locksmith, try “locked keys in car”. Next, respond to the relevant search results by starting a conversation or making the person an offer. And finally, seal the deal and fulfill your end of the bargain. The system will automatically record all conversations for future viewing.

What's social media's role in customer service?

Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.

How are social audiences built?

Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago.In order to create a successful following on social media, every post needs to have value. This means posting timely, relevant, and engaging content.

What are the top features?

  • Post calendar―Effectively manage and schedule posts using a convenient calendar view
  • Mobile-friendly—Fully mobile responsive so you can work how you want
  • Analytics—Rich engagement statistics on your social posts
  • Lead finder—Configure keyword searches and geo targeting to find and engage with your target audience
  • Ready-to-post content library—Use your favourite RSS feeds to discover great content to use in your social media marketing
  • All-in-one composer—Post to Facebook, Instagram, Twitter, Google My Business, Google+, and LinkedIn
  • Direct Instagram scheduling―Plan Instagram posts in advance and then sit back as they are published automatically
  • Google Posts support―Promote your clients’ upcoming events, make special announcements, share timely offers and more
  • Configurable notifications―Get notifications on new leads, customer replies and more
  • Customer engagement―Get an aggregate view of all customer posts and respond to them directly